By Brent Furdyk.

A seemingly innocuous episode of traditional 1970s sitcom “The Brady Bunch” is being utilized by those that oppose vaccines because the variety of measles instances within the U.S. skyrockets to information not seen since earlier than the illness was declared to be eradicated practically 20 years in the past.

Within the episode — titled “Is There a Physician within the Home?” — mother Carol Brady (the late Florence Henderson) retains the children residence from faculty when all of the Brady siblings come down with the measles.

Within the episode, getting the measles is depicted as a enjoyable excuse to not need to attend faculty. “If it’s a must to get sick, positive can’t beat the measles,” eldest sister Marcia says.

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Nevertheless, NPR experiences that clips from the episode — which aired in 1969 — have been utilized in anti-vaccine movies and memes, and have been cited by anti-vaccine activist Dr. Toni Bark.

“You stayed residence just like the ‘Brady Bunch’ present. You stayed residence,” says Bark of her perception that fears of a measles epidemic are overblown. “You didn’t go to the physician. We by no means stated, ‘Oh my God, your child might die. Oh my God, it is a lethal illness.’ It’s turn into that.”

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In the meantime, actress Maureen McCormick, who performed Marcia, just lately found that an anti-vaccination Fb group was circulating memes that includes her character in that individual episode. She admits she was livid.

“I used to be actually involved with that and wished to resolve that, as a result of I used to be by no means contacted,” she tells NPR.

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“I feel it’s actually incorrect when folks use folks’s photographs as we speak to advertise no matter they need to promote and the particular person’s picture they’re utilizing they haven’t requested or they don’t know the place they stand on the problem,” she provides. “As a mom, my daughter was vaccinated.”

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The truth is, McCormick remembers getting the measles as a toddler and turning into extraordinarily sick. “Having the measles was not a enjoyable factor,” she says. “I keep in mind it unfold by way of my household.”

In the meantime, the son of the present’s creator, Sherwood Schwartz, tells NPR his father wouldn’t have authorized of the present being co-opted by anti-vaxxers.

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“Dad can be sorry, as a result of he believed in vaccination, had all of his children vaccinated,” says Lloyd J. Schwartz.

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Rebooting the Bradys


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